Deconstructing the ALS Ice Bucket Challenge

By now you have probably heard about the ALS Ice Bucket Challenge. From a marketing perspective, what's incredibly interesting is about the ALS IBC is that it has broken the conventional methodologies for making viral content. Most content tries to be relevant to all of the people, all of the…

The last moment

This was originally an email I only shared with my family, but it keeps coming up in conversation with friends, so I think I'll just post it here. Note: Marissa is my sister. Last night I had a dream, and I'd like to share it with you. Marissa and I…

Silence

When I wake up I immediately stretch and go for a run. I have an awesome workout playlist that is constantly looping in the background throughout this morning routine. After that, I read the latest articles on Hacker News, Twitter, and Reddit. Then I start working. While I work, I…

How startups can compete with big company perks

Big companies like Facebook, Google and Twitter can afford to hire a professional chef to cook meals every day. They can also afford to do your laundry, drive you to and from work, and clean your apartment. These perks make their job offers incredibly appealing, and it makes their employees…